Sunday 24 June 2018

Regulators considering new ad standards for e-cigarettes

Jenny McCarthy in the ad that was pulled
Jenny McCarthy in the ad that was pulled
Independent.ie Newsdesk

Independent.ie Newsdesk

Industry regulators are considering whether to bring in advertising standards for e-cigarettes.

Assistant CEO of the Advertising Standards Authority for Ireland Orla Twomey says the organisation is doing a complete review of the advertising code "which we do every five years or so".

"One of the decisions that we need to make is do we introduce specific rules for e-cigarettes or whether we leave the current guidelines," she said.

Rules introduced in the UK during the past week will allow e-cigarettes to be advertised - as long as they are not "marketed to children". In the US an ad starring former Playboy model Jenny McCarthy promoting e-cigarettes was pulled.

Sunday Indo Business

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