Thursday 27 June 2019

Reddit to move into publishing with new venture 'UpVoted'

Website to aggregate its own content on new site led by former Myspace director

Clare Cullen

Reddit has announced a move into aggregated news content.

Reddit has announced plans to farm it's own popular content with new, aggregated news website 'Upvoted'.

In the new site, users will not be able to rate or comment on the pieces, but they will appear on the site by virtue of their popularity on Reddit's main site.

The most popular content on Reddit is often picked up by news organisations around the world and the new venture aims to get the best content and create news around it first.

The site will be headed up by former Editorial Director of MySpace Vickie Chang, with a team of ten staff. The site's target is 20 stories a day, to increase to 40.

Chang told (Also owned by Reddit's parent company) that 'UpVoted' would cover "news, sports, animals and lifestyle issues" and that all stories will link back to Reddit and correctly credit the original source of the material. A dedicated subreddit on the main Reddit website is to be created to house links back to the 'Upvoted' site.

Chang criticised the way traditional media use content from Reddit and clarified that 'Upvoted' will be different.

"Everything will have a direct tie back to Reddit", Chang said.

"The stuff our community creates on a daily basis blows our mind. Unfortunately, rather than telling that story, some news outlets take our users’ content and repackage it as their own".

"They don’t tell the backstory of our communities. We think our users’ stories need to be told, but with them at the centre of it".

The website is expected to provide an income source for Reddit, whose main site has experienced issues attracting advertisers despite it's significant user base. Intere

"It could be a piece on Tesla, a piece on how Wifi works, no matter what it’ll be good content", said Chang; "and it’ll just happened to be sponsored".

The Guardian report that the site is due to go live later today.

Online Editors

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