Railing in the college years
With all the country's third level colleges now re-opened after the summer break, Iarnrod Eireann has launched a new campaign targeted at students.
The 'Go See the Folks Before They Come See You' campaign was created by Publicis Dublin and includes short content films, outdoor formats and digital display with all content shot in one day and all post production handled in-house by the agency.
The campaign encourages students living away from home to visit their parents regularly before their parents come and visit them. It also pokes fun at all the mischief and debauchery students get up to during their college days alongside the horror of it being witnessed by a visiting mum and dad.
Sunday Indo Business