Sunday 21 January 2018

PostScript: Media & Marketing: Council staging 'crash' to boost safety on roads

The Newstalk 'Off the Ball' team alongside the new Ford EcoSport SUV
The Newstalk 'Off the Ball' team alongside the new Ford EcoSport SUV
Author Emma Ledden

THE Road Safety Authority's advertising campaigns are notoriously hard-hitting. Though violent television ads released in the past few years have been criticised by some as overly frightening, there is no doubt they are effective at getting the message home: buckle up and slow down.

These ambitious campaigns have been cited as one of the reasons why Irish road deaths fell to 162 in 2012, the lowest level on record, down 24 from 2011. The Dublin metropolitan region, which includes Dun Laoghaire, is now considered to be one of the safest cities with regard to road safety in Europe.

Now Dun Laoghaire Rathdown County Council is taking things even further. Its next marketing drive will simulate a head-on road collision.

The collision will involve two vehicles pre-placed into 'crashed' position, with casualties. A 'passer-by' witnessing the road traffic accident will call 999/112. Emergency services will be dispatched to the scene.

The mock collision is being held this Friday at UCD in Belfield, Dublin. Students are being invited to attend.

The staging forms part of an eight-week "Winter Road Casualty Reduction Programme" being promoted by gardai, Dublin's local authorities, fire and ambulance services, the Road Safety Authority and transport providers.

"This is an innovative way of bringing home the very real impact of car accidents," said Seamus Storan, road safety engineer at Dun Laoghaire Rathdown County Council.

The county council's public relations adviser is MKC Communications.

Ford to sponors 'Off the Ball'

CAR-MAKER Ford has been revealed as the new sponsor of Newstalk's award-winning sports programme 'Off the Ball'. The partnership coincides with the announcement that 'Off the Ball' will now broadcast seven days a week. Ford Ireland's sponsorship of the new-look show, which began yesterday, will run until next September.

Fronted by Newstalk sports editor Ger Gilroy, the show's new team includes former Laois GAA star Colm 'Woolly' Parkinson and Wexford hurler Diarmuid Lyng.

"Extending 'Off the Ball' to a seven-day show is a revolution in sports radio in Ireland," said Mr Gilroy. "We're thrilled to be partnering with Ford who have such a clear affinity with sport and can really help us drive 'Off the Ball' forward."

"Ford, both globally and here in Ireland, has a long history of involvement in sport – just think of our support of the Champion's League and, closer to home, with the FAI Ford Cup, and you will see why this sponsorship is a great fit for Ford," said Ford Ireland managing director Eddie Murphy.

Ledden teaches art of presenting

EMMA Ledden is no stranger to the pressures of public speaking. After starting her television career at the age of 19 on RTE's 'The Den', she quickly blossomed into a big name. Now she runs her own company in the art of presentation, Presenting to Sell.

Ms Ledden's latest move is a book. 'The Presentation Book' launches next Thursday, targeting all those who need to brush up on their delivery.

"Presenting is a key skill for millions of people in thousands of different jobs, but one that few have actually been trained in," said Ms Ledden.

Symposium on local papers

Next week is Local Newspaper Week and a national symposium looking at the industry will take place in the Crowne Plaza in Blanchardstown, Dublin, on Wednesday.

It is themed 'Local Newspapers – Embracing Change' and some interesting speakers are lined up including journalist Brendan O'Connor, Storyful chief executive Mark Little, the Irish Independent's legal editor Dearbhail McDonald, TV3 chief executive David McRedmond and broadcaster Duncan Stewart.

Sarah McCabe

Irish Independent

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