Monday 11 December 2017

Postscript: Deadline for BAI funding

Media & Marketing with Sarah McCabe

Ivan Yates
Ivan Yates
Sarah McCabe

Sarah McCabe

THE DEADLINE for the latest round of funding under the BAI Sound and Vision Awards is today. The awards, financed by TV licence fees, is the most important source of finance for the independent broadcast industry.

There are usually three rounds of funding every year. A total of 287 applications were assessed by the BAI, requesting a total of €14.9m (€4.5m was awarded). The bulk of went to TV projects.

SINDO BUMPS UP BUSINESS

THE Sunday Independent has revamped its business section as well as its lifestyle supplement "Living". The business section has been expanded to 14 pages, making it the largest newspaper business section bar the 'Sunday Business Post'. The section will now include more focus on personal finance and small businesses. "Living", meanwhile, will have more focus on travel.

The revamp will be supported by a campaign including TV, radio and outdoor advertising.

UK AD TEAM IN DUBLIN

CLEARCAST, the UK agency responsible for approving television ads, is coming to Dublin for an industry briefing. A team of nine people who handle Irish application will host the event on January 23 in Dublin's Morrisson Hotel from 9am. They hope to de-mystify the clearance process and provide hints and tips about how to get TV ads to air and keep them there.

IAPI LAUNCHES GENDER AWARD

THE INSTITUTE of Advertising Practitioners in Ireland (IAPI) has launched the IAPI Doyenne Award, to reward promising female professionals on their way to the top in the advertising and media industry. Sponsored by the 'Sunday Business Post', the competition aims to address gender discrepancies at senior levels.

It is aimed at those who have demonstrated potential to rise to upper management and become a leader in the field. In addition to submitting a short written entry, entrants must secure endorsement from a member of senior management in their company. This aims to encourage those at senior level to recognise talented female colleagues with ambition. The closing date for entries is February 14 and the winner will be announced to coincide with International Women's Day in March.

CBS STAYS ON TRACK WITH CIE

FOLLOWING a tendering process, billboard ad agency CBS Outdoor Ireland has been selected by CIE to manage and develop its advertising assets for the next five years at least. This includes internal and external advertising on Dublin Bus Bus Eireann and Iarnrod Eireann vehicles, bridges, bus and rail stations, as well as a large roadside billboard and digital portfolio.

The company said it will implement a transformation of CIE's advertising strategy over the course of the contract, including new research into commuter audience preferences.

"This tendering process was extensive. CIE's appointment of CBS Outdoor Ireland for the next five years provides us with the platform to deliver innovation, growth and value across all areas of our advertising estate" said CIE advertising manager Mel Kellegher.

NEW SPONSORS FOR NEWSTALK

TWO new sponsors have been confirmed for Newstalk.

Accounting firm Grant Thornton is the new sponsor of Newstalk Business Breakfast, the morning business show presented every day at 6.30am by business editor Ian Guider. The one year deal also includes business news inserts in 'Newstalk Breakfast', presented by Ivan Yates and Chris Donoghue.

A short-term sponsor was also secured for the 'Moncrieff show', the magazine-style show that airs weekdays from 1.30pm to 4.30pm. CPL Fuels Ireland will sponsor the show, which has about 110,000 daily listeners, for three months.

Irish Independent

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