Tuesday 20 February 2018

Postscript: Are you writing a book? Publish yourself

Media & Marketing with Sarah McCabe

Niall Harbison and Emma Jane Power
Niall Harbison and Emma Jane Power
Wild Atlantic Way

The days of treating self-publishing as the last option after writing a book are long gone.

Almost a third of all ebooks sold on Amazon.com over the last three months were self-published, a study by lobby group Author Earnings has found, making indie authors collectively the largest publisher of ebooks on the website.

The 'Big Five' publishers - Penguin, Macmillan, HarperCollins, Hachette and Simon & Schuster - made just 38pc of sales and self-publishers earned more royalties than 'Big Five' authors.

"It's too soon to tell if this is a global or a seasonal trend. It could be that indies promote their books year-round while major publishers pull out all the stops around the holidays," said Author Earnings in its report.

PR no more for pic business

PR Slides, the online photo vault founded by model Emma Jane Power and backed by foodie millionaire Niall Harbison , is rebranding in an effort to move away from its PR roots. The business, which provides free images of brands' products, is now called PicStash.

"There are a number of reasons for the rebrand but it's mostly because of the new features the business is introducing and the direction we have naturally taken moving us away from being purely a PR business," said spokeswoman Sinead Van Campen.

Ms Power (32), who has modelled in ad campaigns for Nike, Escada and Paco Rabanne, founded the company two years ago in her attic. She identified a new revenue stream for images; brands pay to be featured, rather than end users.

AIB's property chat via Google

Banks have proved to be some of the quickest corporate adopters of new technology, partly because of budget constraints - internet banking helps reduce costs by reducing staffing needs in branches. They have also invested heavily in online advertising.

Now AIB has gone one step further. It recently began using Google's conferencing and messaging service, Google Hangout, to communicate with customers. The bailed-out bank held a Mortgage Google Hangout Seminar last month, the first of its kind in Ireland, where wannabe buyers could discuss buying property with experts and bank officials online.

"Using a live Hangout on air on Google to explain the mortgage application process is a perfect example of AIB using an online platform to help their customers to understand a complex process in a new and engaging way," said Google senior industry manager Cian Ó'Mongáin.

Wild(ly fruitful) Atlantic Way

Hotelier and RTE star John Brennan called it "the best thing to ever happen to Irish tourism", though it only cost €8m to develop. It's the Wild Atlantic Way, the driving route running the length of the west coast launched by Tourism Ireland.

Now the tourism body has the UK in its sights. It has teamed up with Flybe and Knock Airport to target the two million people living in Manchester and Birmingham with radio ads on British stations like Capital FM, advertising low airfares from those cities to the west of Ireland and why they should put this part of the country on their wish list.

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