Popular shows to boost revenues at ITV
ITV, Britain's biggest free-to-air commercial broadcaster, said that a strong line-up of autumn shows would help to achieve a 2pc rise in advertising revenues across its channels this year.
The company, whose reality show 'I'm a Celebrity, Get Me Out of Here' opened its new season with ratings of nearly 13 million viewers on Sunday, said that advertising revenue rose 1pc in the nine months to September 30, beating July's forecast of flat revenue in the period. Advertising income rose 8pc in October and was forecast to be up 4pc in November and 1pc in December, ITV said yesterday.
Chief executive Adam Crozier has been widening the broadcaster's revenue base to lessen its reliance on the advertising market by investing in its production arm, along with its online and pay and interactive TV operations.
The group said the additional income sources boosted total external revenues for the period, which rose 6pc to £1.66bn (€1.97bn), just ahead of Citi analysts' forecasts.
Shares in ITV have climbed by 77pc since the start of the year.
Analysts at Citi said that the near-term picture at ITV was robust.