The Dublin-based agency Boys and Girls has launched a new campaign for the Dulux Weathershield range of paint.
Called "The Invincibles," the campaign explores the story of Tom Bermingham, Mairead Ni Mhaoileoin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round - rail, hail or shine.
Revolving around a short documentary which was launched via social media channels, it is the first of its kind for Dulux and tells the story of what in truth is a very functional product in a way that drives emotion and admiration. The campaign also includes a 40-second radio ad which was recorded in the middle of Storm Ewan as well as a wide range of in-store point-of-sale assets.
Sunday Indo Business