Tuesday 12 December 2017

Over 1.2m INM newspapers sold every week as group maintains dominance - ABC figures

Stephen Rae, editor-in-chief INM
Stephen Rae, editor-in-chief INM

Ailish O’Hora

OVER 1.25m Independent News & Media (INM) newspapers across all titles are sold every week as the group continues its dominance in the Irish market, new ABC audit figures show.

The 1,259,261 figure includes sales of the Irish Independent, Sunday Independent, Sunday World, and The Herald in the six months ended December 2015.

The Sunday Independent held its title as Ireland biggest selling newspaper with 65.6pc of the quality Sunday market at 211,856 copies weekly – twice that of its nearest competitor The Sunday Times at 80,023.

It also increased its market share by 0.8pc in 2015, despite pressures in the media industry.

On the daily side, the Irish Independent continues to lead the quality market accounting for 50.4pc of all sales at 108,460 copies every day and it also increased market share in the period.

This compares with 74,092 at the Irish Times and 32,648 for the Irish Examiner.

The Herald is still Ireland’s largest all-day paper, selling 44,317 copies of its morning and evening edition with 18.1pc of the daily popular market.

And the Sunday World remains the highest selling newspaper in the popular market group, with sales of 175,060 per week equalling 47.4pc of all papers sold in the popular market each Sunday.

In September 2015, INM officially launched its digital-led news hub.

The new centralised news hub facilitates the management of editorial and content for the Irish Independent, Sunday Independent, The Herald, Sunday World and Independent.ie.

The combined print and digital (Independent.ie) edition sales of the Irish Independent amount to 109,678 and the Sunday Independent attained 213,148. 

INM Editor-in-Chief, Stephen Rae, said: “We are delighted to see our titles put in strong performances and grow market share. Readers trust the Independent brand of journalism and it is driving audience across our print and online titles. The Irish Independent has grown to account for 50.4pc of the quality newspaper market during the week, selling more copies than its two main competitors combined. The Sunday Independent had an outstanding year and now accounts for 65.6pc of quality sales every week. The Sunday World had a strong six months growing its share of the market to 47.4pc.”

Karen Preston, Group Advertising Director, INM added: “The latest ABC figures highlight the dominance of INM’s titles in the print and online newspaper market. These figures show clearly that INM’s titles offer extensive reach to advertisers, both current and potential, and provide a platform from which brands can target more readers than any other news agency. In short, INM provides an exceptional opportunity for brands to reach and engage key demographics and target audiences on a daily and weekly basis.”

Geoff Lyons, Marketing Director, INM said: “As the leading newspaper group on the island of Ireland, Independent News & Media strives to develop products in line with our readers’ needs. This has resulted in a significant number of changes across key titles which, as latest ABC figures confirm, our readers are enjoying. The ABC figures also highlight a year-on-year market share increase across the Irish Independent, Sunday Independent and Sunday World. It is very pleasing to learn that new and existing loyal readers are choosing INM titles as their number one every day.”  

Releasing half-year results last August, INM reported a 13.5pc increase in pre-tax profits spurred on by growth in advertising revenue against the backdrop of improving market conditions as the domestic economy recovers.

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