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Online advertising spend up 34pc in 2014

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Speaking at the IAB Ireland  Mobile  Connect 2014 Event  Suzanne McElligott CEO of IAB Ireland

Speaking at the IAB Ireland Mobile Connect 2014 Event Suzanne McElligott CEO of IAB Ireland

Speaking at the IAB Ireland Mobile Connect 2014 Event Suzanne McElligott CEO of IAB Ireland

The total spend on online advertising in the Irish market grew by 34pc in 2014 to hit €263m, according to a new study.

The 2014 IAB PwC Online Adspend Study also shows that display advertising grew by over a third to €99m and now represents 38pc of total digital spend.

Classified advertising online also performed strongly in 2014, holding a 10pc share of online adspend at €27m.

However, the biggest growth was recorded in mobile advertising, up 132pc.

Mobile spending now accounts for €1 in every €3 spent on digital advertising.

Mobile searches account for 70pc of total mobile spend with display advertising representing 30pc.

Commenting on the study results Suzanne McElligott, CEO of IAB Ireland, said: “ The big takeout from our 2014 adspend study is the dramatic growth of 132pc for mobile.

“We can see that the key digital formats of display and search are increasingly embracing the mobile platform.

 

 

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