Sunday 23 September 2018

NewsBrands showcases power of media platforms

Chris Cashen, chair of the judges, and AnnMarie Lenihan, CEO of NewsBrands Ireland, with Tierna Brazil and Lauren Kavanagh from PHD Media, the winning team in the NewsBrands annual Power of Press media planning competition. Photo: Chris Bellew/Fennell Photography
Chris Cashen, chair of the judges, and AnnMarie Lenihan, CEO of NewsBrands Ireland, with Tierna Brazil and Lauren Kavanagh from PHD Media, the winning team in the NewsBrands annual Power of Press media planning competition. Photo: Chris Bellew/Fennell Photography

NewsBrands Ireland held an industry showcase in Smock Alley, Dublin, last night to provide media planners with a complete overview of the newsbrands media landscape.

The nine publishers who make up NewsBrands Ireland - INM, which publishes the Irish Independent - The Irish Times, DMG Media, Irish Examiner, News Ireland, Mirror Media, Irish Daily Star, Sunday Business Post, and Irish Farmers Journal - showcased their full suite of products including print and digital. Speaking at the event, CEO of NewsBrands Ireland, Ann Marie Lenihan said: "Our 'town hall' event demonstrates the diverse and innovative ways that our publishers are catering to their readers- all in a quality, relevant, and topical environment for advertisers."

At the event, PHD Media was named as the winning agency in NewsBrands' annual Power of Press Planning Competition 2018. The competition saw teams of young media planners from eight agencies compete to devise strategies to showcase the range and effectiveness of the various print and online platforms that make up NewsBrands Ireland.

The winning strategy was devised by a team representing PHD Media - Lauren Kavanagh, Leah Fitzpatrick and Tierna Brazil. The Mediaworks team were highly commended by the judges and awarded a runner-up prize for their entry.

Irish Independent

Business Newsletter

Read the leading stories from the world of Business.

Also in Business