Netflix in dramatic bid to capture new Asian audiences
Netflix will continue to look into the possibility of entering China, a senior company executive said yesterday, as the video streaming service seeks to grow its subscriber base outside its US home.
"Since China is a great opportunity, we continue to look into China," said Ted Sarandos, Netflix's chief content officer, at a media event in Seoul.
Netflix is trying to counter slowing growth in the US with its move in January to launch in more than 130 new markets worldwide. But the streaming service remains absent in the world's most populous country, where content providers face stringent regulations and censorship challenges.
The company has also struggled to make headway in other large Asian markets due to a dearth of local content.
"The weakest point for Netflix, people say, is the local content, but that's because we need time to learn not just the market and box office but about what and how Korean people watch," Sarandos told reporters. Netflix is looking at various investment opportunities in Asia to improve its offerings, he said without elaborating.