Mrs Brown pulls in €4m at the box office
Cinema admissions for July were up a whopping 12pc on the same month in 2014, with one woman largely responsible. Mrs Brown's Boys D'Movie had taken in €3.75m as of August 17, beating global blockbusters like The Lego Movie and The Wolf of Wall Street.
The appeal of Agnes is stronger with older cinema-goers than average - 46pc of audiences were aged over 35 years, against a norm of 33pc.
Other popular movies during July 2014 were sequels Dawn Of The Planet Of The Apes, Transformers: Age Of Extinction, How To Train Your Dragon 2, and cult sensation The Fault in our Stars.
Wide Eye Media forecasts that admissions will continue to be strong for the remainder of the year. A host of global blockbusters are schedule to hit cinema screens between September and December including Gone Girl, the crime drama based on the best-selling book, as well as the next instalment of The Hobbit.
Sunday Indo Business