Milk is fuel for Kearney power
With the Olympic Games over, the latest advertising campaign by the National Dairy Council (NDC) sees Leinster and Ireland rugby stars Dave and Rob Kearney pit their skills against the likes of silver medallists Paul and Gary O'Donovan; boxer David Oliver Joyce and diver Oliver Dingley amongst others.
The campaign is called Powered by Dairy and was created by KICK Advertising and is running across radio, press, outdoor, social and digital media.
The idea is to encourage consumers to watch behind-the-scenes footage of the Kearney brothers trying their hand at new and different types of Olympic sports before they lay out expert-based facts that highlight the role that dairy can play in sports nutrition, rehydration and recovery.
Sunday Indo Business