As part of the launch of a new Irish whiskey called Method and Madness, Irish Distillers has launched a new campaign to promote the brand.
The campaign was created by the The Public House agency and includes print, video and social media advertising.
The new brand will sit alongside Irish Distillers existing whiskey brands which include Jameson, Redbreast and Green Spot and is expected to offer additional competition to newer challenger brands produced by independent distilleries around the country.
Method and Madness, however, is the umbrella brand for four different experimental whiskeys, all of which are distilled in Middleton.
Sunday Indo Business