Friday 6 December 2019

'Irish Independent' journalists top Twitter rankings

Adrian Weckler
Adrian Weckler

Paul O'Donoghue

Independent Newspapers' technology editor Adrian Weckler and commercial property editor Peter Flanagan were ranked as the most influential journalists in their fields on Twitter by the annual #murraytweetindex.

Now in its second year, the index, compiled by communications consultancy Murray, ranks the 100 most influential journalists on Twitter based on three main areas. These were: absolute popularity as measured by number of followers; quality of engagement as measured by the level of retweeting; and favoriting and activity level as measured by tweets per day.

The data was based on the previous 3,200 tweets that the user had made, or if the user had yet to make 3,200 tweets, then all of their tweets to date.

Independent News & Media, which owns this newspaper, had the third highest number of journalists on the top 100 list with 15. RTE had the most, with 21 journalists while 'The Irish Times' had 18 on the list.

Adrian Weckler was ranked as the most influential journalist in the technology category as well as 16th overall while Peter Flanagan topped the property category. Residential property editor Mark Keenan came fourth in the property category. Other INM journalists who fared well included Sinead Ryan and Charlie Weston, second and third respectively in the personal finance category, Darragh McCullough in farming and Barry Egan in entertainment.

RTE sports journalist Des Cahill was ranked as the most influential journalist overall while Newstalk presenter George Hook and 'Irish Times' columnist Una Mullally took second and third place respectively. The wide reach of journalists on Twitter is reflected by the fact that the top 100 on the index have a combined 2.26m followers, over four times the average audience of 'The Late Late Show', and up 15pc from 1.97m in 2014.

Senior account director at Murray Doug Keatinge, who led the research, said high-profile journalists on Twitter "can play an important role in extending the reach of their outlet's stories and potentially introducing the content to new audiences with a younger age profile".

He added: "Anyone with an interest in news will now most likely hear about a significant news event from Twitter well before a full report is posted online."

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