INDEPENDENT News & Media has launched a new brand advertising campaign to introduce its recently combined print and online sales team, and its advanced advertising offering.
The "We Make Media" campaign is designed to reflect the improved service and expanded offering to advertisers and it demonstrates the company’s drive to integrate traditional and online media to improve communication channels with current and potential advertisers, said Lia Bresnihan, head of marketing for Digital.
Ahead of the launch, INM identified three challenges that led to this brand refresh:
- Brand perception
- Demonstration of creativity
- Expansion of advertising offering
“The aim of this campaign is to position INM as a personable, creative, and agile brand that collaborates with marketeers to create successful bespoke advertising campaigns," she said.
"In today’s hyper-transparent, global, cross-platform and social world, a brand is a very difficult thing to control and what people say about your business is a key factor of your brand."
The advertising campaign, which launched this week and includes several media firsts, will run across print, digital, social media, and includes an extensive content marketing strategy.