Wednesday 21 February 2018

INM continues to dominate Irish newspaper market - new ABC figures

Today's front page of the Irish Independent
Today's front page of the Irish Independent
Peter Flanagan

Peter Flanagan

INDEPENDENT News and Media continued to dominate the Irish newspaper market in the second half of 2014, posting strong sales across the board yet again.

The latest figures from the ABC audit of newspaper sales shows the Irish Independent now accounts for more than half of all quality newspaper sales on Monday to Saturday. The Irish Independent now sells an average of 112,502, increasing its market share to 50.3pc and is comfortably ahead of "The Irish Times" and "Irish Examiner", which between them sell 111,306 copies.

INM Editor-in-Chief Stephen Rae commented: “It is encouraging to see from the latest ABC figures, that INM titles remain the dominant players in the industry.

"Our readers purchase our newspapers daily and weekly to read from our world class journalists," he said.

"The Irish Independent and the Sunday Independent have both grown in market share which is a testament to the quality of journalism we produce week in week out," Mr Rae added.

The Sunday Independent has cemented its reputation as Ireland's biggest selling newspaper. Its circulation of 219,007 copies accounts for nearly two thirds of the quality Sunday newspaper market and is more than two and a half times that of its nearest competitor, the "Sunday Times".

Once again, the Sunday World is the leader in the popular Sunday market. Its sales of 189,502 copies per week means it has a market share of 46.9pc in the popular Sunday newspaper sector.

Overall, the Irish Independent and The Herald together make up 33.5pc of all daily newspapers sales, with the Sunday Independent and the Sunday World reaching combined sales of 55pc of all Sunday newspapers sold.

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