Sunday 18 March 2018

Goodman poised to bring ABP out of media dark age

HE is one of the most media shy businessmen in the country, but could Larry Goodman be getting ready to come out of his shell?

The Punt notes that his Allied Beef Processors (ABP) firm is advertising for a communications director at its HQ in Ardee, Co Meath.

This is the latest media move by Mr Goodman's company which remains the dominant player in the beef industry today.

During the summer Mr Goodman (pictured) and ABP changed PR representatives in a move that took most company watchers by surprise after it took a bit of a bruising during the horsemeat scandal.

According to the job advertisement, which interestingly appears on the Public Relations Institute of Ireland website, but not ABP's own site, the firm wants "an exceptional candidate with significant communications experience, ideally with an understanding of the agribusiness sector".

Reporting to chief executive Paul Finnerty, the successful candidate will be tasked with providing "high-level strategic advice to the leadership team and operational business leaders on all reputation and relevant business-sensitive issues".

"The communications director will develop and foster strong relationships with internal and external stakeholders, including key journalists, policy makers and opinion-formers", it adds.

The Punt knows from years of experience that Mr Goodman and ABP prefer not to be in the limelight – practically all of our queries have been met with some variation of "no comment". Perhaps that is about to change. There will be a lot of media types watching how this job goes with interest.

Irish Independent

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