Business Media & Marketing

Sunday 16 December 2018

Good news for sports fans: Sky and BT extend content cross-supply deal in Ireland

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Ellie Donnelly

Ellie Donnelly

Sky TV and BT have announced a long-term extension to their content cross-supply deal in Ireland.

As part of the new arrangement, Sky will become BT’s "exclusive distribution partner" in Ireland.

Irish customers who have a Sky TV package will have their choice of sports on Sky and now BT Sports through a single subscription.

The partnership will come into effect next summer.

This will be the first time Sky is able to provide BT Sport to its customers directly as part of a Sky bundle or on a standalone basis and across all Sky platforms including Sky Go.

Commenting on the announcement JD Buckley, MD of Sky Ireland, said, "This is fantastic news for Sky customers in Ireland who will now be able to access all matches on Sky and BT channels from the Premier League, Champions League and Heineken Champions Cup rugby directly with a single Sky TV subscription."

The extension was previously announced for Sky customers in the UK in December, and in the UK BT customers will have access to Now TV channels including Sky Atlantic, Sky One, Sky Living, all Sky Sports channels and Sky Cinema.

Marc Allera, chief executive of BT’s consumer business, described the deal as "great news" for BT customers.

Online Editors

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