Festive TV viewing hits a five-year low
Irish Christmas television viewing slumped to its lowest level in five years over the recent festive period, as the medium continues to battle against digital alternatives such as Netflix and YouTube.
Ad agencies said that over Christmas, viewers watched 4pc less television. On Christmas Day, people watched an average of 302 minutes of TV, compared with 327 in 2011.
However, according to one of the country's largest media buying agencies, Core Media, the top programme - the new Mrs. Brown's Boys Christmas special - was more watched than last year's top show, also a special edition of the hit comedy. This year, it was watched by 644,000 adults in Ireland, up from 635,000.
The soaps, which are among the most popular and lucrative shows, were down year-on-year. Fair City had 433,000 viewers for Christmas 2015 and 418,000 in 2016.
Although falling viewership is a commercial concern for broadcasters, Nick Fletcher, Core Media broadcast director, said: "The average viewer watches over five hours of TV on the day itself," he said. "This is why it is important for the likes of RTE and TV3 to invest in quality homemade programming to satisfy the demand of the Irish viewer."
Sunday Indo Business