Business Media & Marketing

Wednesday 26 June 2019

Everyone's In for Rugby campaign

Campaign of the week

Vodafone rugby ad
Vodafone rugby ad

With the Six Nations now underway, Vodafone Ireland has kicked off a new campaign to support its sponsorship of the men's Irish Rugby team

Created by the Dublin-based creative agency JWT Folk, the campaign is called 'Everyone In' and is a follow-on from Vodafone's successful #TeamofUs campaign which was first launched back in 2016.

The TV campaign takes viewers on a journey across Ireland and beyond and highlights the relationship that Irish rugby and the team has on people and communities around the country.

Apart from TV, the campaign is being run across digital channels, outdoor, PR and various other activations.

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