Dunnes Christmas Cracker Has Appeal
Campaign of the week
With the countdown to Christmas well under way, Dunnes Stores has rolled out its biggest-ever seasonal campaign as it attempts to win the competitive battle for the festive grocery spend.
Created by the Dublin-based agency Chemistry, the centrepiece of the campaign is a TV ad that tells the story of a bunch of plucky children who come together to make sure Santa doesn't miss their town.
With a big-brand feel to the campaign, it was shot over four days on location in Blessington, Co Kildare and Inistioge in Co Kilkenny using a cast of 450 children from across Ireland.
Apart from TV, the campaign will run across digital, social and OOH.
Sunday Indo Business