Wednesday 16 October 2019

Dunnes Christmas Cracker Has Appeal

Campaign of the week

Dunnes Christmas campaign
Dunnes Christmas campaign

With the countdown to Christmas well under way, Dunnes Stores has rolled out its biggest-ever seasonal campaign as it attempts to win the competitive battle for the festive grocery spend.

Created by the Dublin-based agency Chemistry, the centrepiece of the campaign is a TV ad that tells the story of a bunch of plucky children who come together to make sure Santa doesn't miss their town.

With a big-brand feel to the campaign, it was shot over four days on location in Blessington, Co Kildare and Inistioge in Co Kilkenny using a cast of 450 children from across Ireland.

Apart from TV, the campaign will run across digital, social and OOH.

Sunday Indo Business

Also in Business