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Dublin office to be ‘epicentre’ of VidMob’s European expansion plan

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VidMob CEO Alex Collmer with Vidmob's Lisa Haskins and Tánaiste Leo Varadkar

VidMob CEO Alex Collmer with Vidmob's Lisa Haskins and Tánaiste Leo Varadkar

VidMob CEO Alex Collmer with Vidmob's Lisa Haskins and Tánaiste Leo Varadkar

US marketing tech firm VidMob plans to make its Dublin office the main base for its wider European expansion.

The NY-headquartered firm recently secured $110m (€110.1m) in a Series D round to fund greater internationalisation.

“EMEA is probably the most important of our international efforts – and Dublin is the epicentre for us,” chief executive Alex Collmer told the Sunday Independent.

VidMob opened its Dublin office in 2019, but is now turning more of its resources to the European market.

“Generally we're going to be investing more heavily in the overall product development and R&D – and everything goes into building our software and then this continued internationalisation of our business. Last year we saw our non-US business grow by close to 300pc.”

VidMob more than doubled overall headcount to 350 people since its last funding round in early 2021. Collmer expects to keep ramping up staff numbers at a similar pace. The company would not disclose its headcount in Dublin.

The company develops platforms for brands to create and analyse the performance of their advertising and digital marketing. It works with major brands, such as L’Oréal, and partners with such social media firms as Meta and TikTok.

Collmer said that despite darker economic clouds gathering, VidMob still has an opportunity to expand – even when clients’ marketing budgets are shrinking.

“They need to have their creative [content] perform better in order to counterbalance that reduction in media spend, and our technology is proven to be able to really help advertising campaigns perform better.”

VidMob’s Series D round last month was led by Shamrock Capital, with participation from DraftKings and ID Fund.

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