Thursday 26 April 2018

DMX conference: 'Artificial intelligence marketing key to future'

Among the line-up of speakers at this year's DMX Dublin Conference which takes place at the Aviva Stadium on March 11 will be marketing technology expert, John Straw, whose recent book, iDisrupted, exploring the impact that technology will increasingly have on marketing, on the economy and our future lives has been blazing a trail in marketing circles.

Straw will expand on many of the topics covered in iDisrupted, in particular the increasing role that Artificial Intelligence Marketing (AIM) will play in further personalising both the customer's experience and the products that they will increasingly purchase.

Straw sees 3-D or hologrammic technologies as having a huge effect on digital marketing by allowing customers to 'try before they buy' in a virtual way. As such, hologrammic is set to become an important addition to the marketers lengthening list of media options and will be a game-changer in such sectors as gaming, travel, healthcare and education in the shorter term, he believes. Meanwhile, neuromorphic processing or recognition software, which makes it possible for the actual objects and faces that appear within online videos and still images to be identified, will make viewers of those images and stills easier to target with advertising messages, Straw believes. 

Straw says that these AIM technologies are already in use and it's is only a matter of time before they gain critical mass. In order for marketers to capitalise on the opportunities that they offer then, they will need to better understand how AIM works and what is required from their side before they can successfully exploit them. "A major opportunity awaits marketers but they know they have to do something about it in order to reap the rewards," he says.

Online Editors

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