Friday 24 May 2019

D'Arcy radio show strikes Allcare sponsorship deal


Pharmacy group to sponsor D’Arcy show on Radio 1
Pharmacy group to sponsor D’Arcy show on Radio 1

Its over a year since sponsorship of Ray D'Arcy's show on RTE Radio 1 hit the market. At the time, the price tag was reported to be €270,000. It became available after Volkswagen's three-year sponsorship deal came to an end.

It has taken a while, but Ergo can reveal that RTE Media Sales has just sealed a deal with Allcare Pharmacy for The Ray D'Arcy Show, which airs weekdays from 3pm to 4.30pm.

Brokered by Focus Advertising and RTE Commercial Solutions, the deal features sponsor-credited stings and promos across the schedule on shows such as Morning Ireland, Today with Sean O' Rourke, Liveline and The Ryan Tubridy Show.

The sponsorship kicks-off tomorrow.

Now the RTE sales team will turn to finding a sponsor for Today with Sean O'Rourke, which is up for grabs.

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