Wednesday 21 March 2018

Coca-Cola continues to dominate brands in Ireland

Tayto came in sixth in the Checkout Top 100 Brands listings in the Irish grocery market
Tayto came in sixth in the Checkout Top 100 Brands listings in the Irish grocery market
Ellie Donnelly

Ellie Donnelly

Coca-Cola has retained the number one spot in the Checkout Top 100 Brands listings in the Irish grocery market for the 13th year in a row.

Irish brands are however dominating the top ten list of brands in Ireland, with Avonmore placing 3rd, Brennans 4th, and Tayto coming in sixth, according to the listings produced in association with Nielsen.

"In a competitive grocery landscape, Irish brands continue to perform incredibly well," Jenny Whelan, editor of Checkout, said.

Other Irish brands performing well on this year’s list include, Dairygold in 15th, Pat The Baker in 19th, and Club completing the top 20.

Barrys, which placed 21st overall, continued to lead the Tea category in the Irish grocery market, coming in ten places ahead of Lyons.

Irish companies Keelings and Glenisk make it to 26 and 27 respectively.

"Consumer confidence in Ireland is on the rise, and even though the market remains promotion-heavy, it is clear that they are willing to trade up for the brands that gain their trust," Ms Whelan said.

The highest new entry to the list this year was Lindt, which came in at 40.

Read more: SuperValu clings on to top spot as Tesco cuts grocery gap

Also new to this year’s list is Irish protein bar brand, Fulfil, which debuts on the list at 68 and was named leader of the Special Dietary Products category, overtaking some major international brands in this space.

The Top 100 listings don’t just measure the biggest-selling brands in the Irish market place, but also examine the biggest selling grocery categories.

There is no change in the top five compared with the last few years; Confectionery still leads the Top 100 Categories list, just ahead of milk (2), bakery (3), carbonated soft drinks (4) and biscuits (5).

Looking at the top 50 alcohol brands, Heineken once again tops the list, while Santa Rita has also remained in its place as Ireland’s biggest selling wine.

Smirnoff continues to lead the top 20 Spirits list.

The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace.

Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.

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