Campaign of the Week: Dairygold spreads its message of goodwill
Dairygold has launched the latest iteration of its 'Make a Minute for the Good Stuff' campaign with an omni-channel drive to persuade the public to contribute to good causes by way of micro-volunteering.
Created by Rothco, which is now part of Accenture Interactive, Dairygold has partnered with six charities. As part of the wider campaign, Rothco created a platform for Dairygold that allows people to become involved by completing small tasks that ultimately make up a larger project.
As a form of virtual volunteering, the tasks are usually distributed and completed online via an internet-connected device, including smartphones.
Sunday Indo Business