Sunday 22 September 2019

Campaign of the Week: Bord Gais Energy Pushes Connectivity


Bord Gais will advertise on multiple platforms
Bord Gais will advertise on multiple platforms

John McGee

Bord Gais Energy and the connected home brand Hive have teamed up to launch a cross-platform campaign designed to highlight the benefits of having a connected home this winter.

The two brands are owned by the global energy services company Centrica. The campaign will see concurrent activity across TV, radio, print, digital, direct marketing and social media channels until the end of November, with the aim of introducing the Hive brand and highlighting how Hive products and services make daily living easier. The campaign involves ads for Hive, which were created by Chi & Partners in the UK, and Bord Gais Energy, which were created by Publicis Dublin.

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