Friday 20 April 2018

Bord Gais goes back to school with switch ad

Campaign of the week

'The campaign is running on TV over the summer'
'The campaign is running on TV over the summer' Business

With the back-to-school advertising season about to kick off, Bord Gais Energy is one of the first advertisers out of the traps this year with a new campaign that aims to get people to switch their electricity account to the energy company by offering a 10pc discount and a €75 Tesco gift card.

The campaign was created by Publicis Dublin and the 40-second TV ad features a cringe-inducing moment where a mother who is being browbeaten by another parent into baking cakes for the Parent's Night is outed by her all-too-honest daughter on the first day back to school.

The campaign is running on TV over the summer and is being supported by digital and radio activity.

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