Bord Gais goes back to school with switch ad
Campaign of the week
With the back-to-school advertising season about to kick off, Bord Gais Energy is one of the first advertisers out of the traps this year with a new campaign that aims to get people to switch their electricity account to the energy company by offering a 10pc discount and a €75 Tesco gift card.
The campaign was created by Publicis Dublin and the 40-second TV ad features a cringe-inducing moment where a mother who is being browbeaten by another parent into baking cakes for the Parent's Night is outed by her all-too-honest daughter on the first day back to school.
The campaign is running on TV over the summer and is being supported by digital and radio activity.
Sunday Indo Business