Saturday 17 February 2018

Boots tribute to Irish women

Campaign of the week

Boots’ new Christmas ad campaign
Boots’ new Christmas ad campaign Business

Every year in Ireland, around 175,600 women sacrifice their Christmas Day to support others in their communities. As a tribute to these women, Boots Ireland has featured these dedicated women in its latest Christmas multi-platform advertising campaign, which was created by the Mother agency in London.

The campaign, which launched this week, features a number of Irish women working in a wide range of jobs, including paramedics, hotel staff, nurses, midwives and carers.

As part of the campaign, the women were invited to take part in a day of pampering, with each treated to a full makeover experience by an expert team of Boots beauty advisors. The day culminated in a big "reveal" to friends and family.

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