Wednesday 22 November 2017

Boost for PCH after mash-up with rapper

Dr Dre's Beats Electronic is a client of PCH
Dr Dre's Beats Electronic is a client of PCH

The rise of the rapper in the technology product market has been a major boost for Liam Casey's international gadget maker and distributor PCH, where Dr Dre's Beats Electronics is a client.

Founded by veteran rapper and hip hop producer Dre (above, with Snoop Dogg), Beats sells beautifully designed studio quality headphones in the consumer market.

It is PCH's distribution arm that handles delivery of Beats products internationally.

"We came very close to hitting that $1bn revenue mark last year," Casey told the Sunday Independent. "We've seen a lot of growth."

New clients and further rapid growth is the target for 2014, said Casey.

Kanye West, superstar talent manager Troy Carter and Will.i.Am are believed to have engaged with PCH with a view to delivering on their technology hardware creative concepts, though Casey, who guards client privacy rigidly, wouldn't comment.

Initially a maker and distributor of accessories for Apple and other technology giants, the Ireland, Shenzhen in China and San Francisco-based PCH has increasingly moved towards product development and innovative hardware device design and manufacture.

Eccentric hip-hop artist /entrepreneur West has been seeking investors to back his creative tech agency, Donda, which he says was inspired by Dr Dre's reinvention of the headphone market through Beat's hip products.

Will.i.Am has also started his own consumer electronics business, called iam+.

Roisin Burke

Irish Independent

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