Wednesday 12 December 2018

Big night out to remember Andy

Bank of Ireland’s campaign for new homebuyers;
Bank of Ireland’s campaign for new homebuyers;
The late Andrew McDermott

Media & Marketing with Michael Cullenand

Adland is pulling together to celebrate the life of former Independent News & Media (INM) sales and marketing executive Andrew McDermott at a fund-raising night in his memory, AndyFest - a special event taking place this evening in the Twenty Two club in Dublin. Andrew died suddenly in April, leaving wife Lorna and three young children, Kitty (6), Ed (4) and Finn (17 months).

Apart from INM and the 'Sunday World', Andrew worked with McConnells, McCann Erickson and Carlton Screen Advertising. Over two decades, he left a lasting, positive and happy feeling in the hearts of all who worked with him. His business acumen was second to none and he left clients feeling they were in safe hands and could come back time and time again.

INM colleague Mairead Kearns remembers Andrew as "an extremely warm, funny and open-hearted guy", who enriched the lives of everybody who knew him. She said the team at INM, along with much of the wider industry, was struggling to cope with this terrible loss. His wife Lorna and her children, along with Andrew's work family and friends, have created AndyFest.

It is set to be a wonderful night of celebration and remembrance, with acts such as Mundy, Foil, Arms & Hog, and Oliver Callan among those signed up to perform. There will also be a raffle with a host of spot prizes including weekends away, holiday vouchers and electrical goods. A list of spot prizes can be found on the AndyFest Facebook page. All support is welcome and much appreciated and adlanders are asked to share the event on Facebook.

Q Bank of Ireland has launched its new 'Wherever You Go' home campaign, promoting benefits to home buyers of either moving in or moving on. Created by TBWA\Dublin, the ads hone in on the idea that, for most people, their first home won't be their last. In fact, many will probably move a number of times in their lives. Buying one house for life doesn't relate to today's young buyers.

The TV ad is called 'Snuggley'. It was directed by multiple Cannes Lions-winning director Gary Freedman, whose other credits include Heineken, VW, Nike, HSBC, Ikea and Doritos. Shot in Dublin over four days, it shows a family through the eyes of a young boy and his ever-present soft toy.

The boy's 'snuggley' becomes the one constant in his changing world. The ad features the Genesis track 'Follow You Follow Me', which has been re-recorded by emerging Cork singer Maria Byrne. The ads are supported by PR and nationwide events.

  • Today sees the Broadcasting Authority of Ireland (BAI) roll out the Irish section of the Reuters Institute digital news report for 2018. The report is considered the most extensive ongoing comparative study of news consumption worldwide. The research includes analysis on international and Irish trends in the online news audience, understanding of social media algorithms, consumer trust in news and interest in paying for news. The report also looks at 'fake news' and digital literacy, as well as the growing popularity of podcasts.
  • Three nominees have been shortlisted for the young communications professional of the year, the winner of which will be announced at the Excellence in PR awards, jointly organised by the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA). The three nominees are Tabitha Bourke-Cooney of Teneo PSG, Sophie Eustace of Wilson Hartnell and Louise Walsh of Drury Porter Novelli. This year's award winners will be announced at a gala lunch in the Shelbourne Hotel on Friday, June 22.
  • CMRF Crumlin is running its inaugural Summer Dreams Appeal, aimed at recruiting 1,000 new corporate patrons to support Ireland's sickest children over the summer by each donating €1,000. CMRF Crumlin CEO Lisa-Nicole Dunne says that as they have a limited budget they are targeting just 1,000 companies through media appeals, direct mail and online. Companies that sign up get a branded beach ball, which they are urged to use for promotions on social media.
  • On the movers front, Michael Browne has joined Kay McCarthy's planning and insights agency MCCP as senior innovation and brand strategist. He was a strategic planner at TMW Unlimited for two years and had a short stint at Wunderman. He was also a digital media planner at Carat for almost two years and worked in New York with the Blast Radius and BBH agencies.
  • And finally... Creative agency Boys + Girls has agreed a deal to take a stake in UK company The Bot Platform, which builds bots on Messenger and Workplace by Facebook. Viacom, BBC, Sony Music, Red Bull, Samsung and Johnson & Johnson are among the brands which have used the service. Bots are essentially automated communications intended to reach large and varied audiences.
  • Michael Cullen is editor of Marketing.ie; cullen@marketing.ie

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