Beating the Brexit Blues
With Brexit looming large on the business agenda of many companies, Enterprise Ireland has launched its latest campaign as part of its response to the challenges Irish companies will face over the coming years.
Created by Atomic, with media planning and buying by MediaVest, the campaign, called #GlobalAmbition is designed to help companies overcome the perceived obstacles as well as instilling the necessary motivation and ambition to expand into other markets beyond the UK which accounts for €7.5bn in exports a year.
The campaign also features a number of Irish businesses that have a strong export focus - including Asavie, Arralis, Eastcoast Bakehouse and the rapidly growing currency exchange platform CurrencyFair.
Sunday Indo Business