Wednesday 17 January 2018

Baz in the money as his show gets picked up in Israel

Baz Ashmawy and his mammy
Baz Ashmawy and his mammy
Sarah McCabe

Sarah McCabe

Israeli broadcaster Channel X has bought the rights to air Dublin TV presenter Baz Ashmawy's Sky One show 50 Ways To Kill Your Mammy.

It is the latest in a series of international deals for Ashmawy's show, which has also been snapped up by France's M6, Canada's Evasion channel, Poland's Polsat and Choice TV New Zealand.

The value of the deals have not been disclosed but Ashmawy is understood to have done very well from it. He is not just the star of the show, but also its co-producer via his Churchtown-based production company Brown Bread Films.

The six-part series follows the presenter and his thrill-seeking mother Nancy as they embark on adventures in Africa, Asia and the US, enjoying sky diving and alligator wrangling.

The final episode will air on Monday on Sky One. Ashmawy and his mother are in talks about a second season, but nothing has been confirmed.

Irish viewers respond well to family shows, says Sky One's channel director Adam MacDonald, who has emphasised family content since taking on the role last year.

Sky One's top Irish shows are all family orientated: The Simpsons, Modern Family, Moone Boy and 50 Ways To Kill Your Mammy.

None of its content is produced in-house. Instead, it buys and commissions shows from production houses. As well as Ashwamy's Brown Bread Films, Irish partners include The Guard producer Element Pictures.

Sunday Indo Business

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