Monday 23 April 2018

Aviva to host DMX Dublin 2018 event

Niki MacCorquodale and brewer Yvonne Cleary at the launch of Diageo’s new Rockshore lager
Niki MacCorquodale and brewer Yvonne Cleary at the launch of Diageo’s new Rockshore lager

Michael Cullen

The Marketing Institute has announced speakers from Lego, Wieden + Kennedy, Brainlabs and Foresight Factory for the industry's biggest annual conference. DMX Dublin 2018 will involve over 30 overseas and local speakers, sharing insights and best practice with over 900 marketers in a day of sharing, learning and networking at the Aviva Stadium on Wednesday, March 14. INM is media partner.

Martin Weigel has been head of planning at Wieden+Kennedy Amsterdam since 2009. He counts Nike, Facebook, Instagram, Milka and Corona among his clients. He has worked in agencies in London, New York, and São Paulo and planned on everything from toilet paper to diamonds. His blog, Canalside View, has a global following.

Meabh Quoirin is CEO and co-owner of Foresight Factory consumer analytics, specialising in predictive trends. She is also a LinkedIn influencer and was named in their top voices campaign in recent years. She speaks about the transformative power of trends and on how data can inform brands and marketing communications.

Sara Holt is the first digital marketing director in Lego's global product development team. She leads a new dual-marketing approach targeting millennial parents. Before joining Lego, she was VP of global franchise and digital marketing for BBC Worldwide and was part of Hailo's start-up team.

Dave Palmer is a founder and executive creative director at Love, a Manchester-based design agency. Love has won just about every design gong going, including several D&AD pencils, all of which reside in a Tesco shopping trolley in the agency's studio.

Daniel Gilbert is founder and CEO of Brainlabs. Using data and automation to drive results for clients, he has grown the agency from one to 170 people in five years.

Lego’s first digital marketing director, Sara Holt
Lego’s first digital marketing director, Sara Holt

Richard Shotton is deputy head of evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. He was a media planner, working on Coke, 118 118 and comparethemarket.com, before moving into research. Shotton explains how findings from behavioural science apply to advertising. His first book on applying behavioural science to ads, 'The Choice Factory', is just out.

Diageo is rolling out Rockshore, a new Irish lager on draught and in bottles. Speaking at the launch in a specially-created tented enclosure on Dublin's South Dock, Diageo Europe's head of beer innovation Niki MacCorquodale said the lighter brew was "inspired by Ireland's West Coast" and has an alcohol by volume (ABV) of 4pc and 106 calories per bottle. Diageo plans a major media and experiential campaign from early April, involving BBDO, Carat, Wilson Hartnell PR and Verve.

Legacy Consultants has been hired by Celtic Pure Water to develop a €1.3m campaign over the next three years after a four-way pitch which included Teneo PSG and Elevate. Celtic Pure is run by the McEneaney family and produces 120 million bottles of water a year sourced in C Monaghan.

Launched in 2012, Legacy was co-founded by Dublin GAA footballer Bernard Brogan and his solicitor cousin, James Brogan. The agency helped negotiate Celtic Pure's FAI and Monaghan GAA sponsorships. Other Legacy clients include Littlewoods Ireland, Volkswagen, AIG, Laya Healthcare, Lenovo, KBC and Gourmet Food Parlour.

After last year's inaugural Kick Start programme, German discounter Lidl is again giving local food producers a chance to supply the retailer with a guaranteed volume of product for a limited edition Best of Ireland food promotion in September. Lidl will select up to 80 products for sale in all 157 stores in the Republic. For the first time, three Irish products will be sold in Lidl stores across Europe. The programme is supported by Bord Bia. Food producers have until April 1 to enter at www.lidl.ie/kickstart.

Pro14 Rugby will join up with the Dublin 7s for a two-day festival before the championship final at the Aviva Stadium on May 26. The weekend festival will see men's and women's teams compete. There will be appearances by Pro14 players, live music and Guinness on tap. An official fanzone "like no other" will be staged at the nearby Old Belvedere Rugby Club.

Citybox Advertising is no more. But fear not, the business is said to be as secure as a safe deposit box. Owner Dave Walsh of Merrion Vaults fame is rebranding Citybox and its 2,710 ad panels in over 90 shopping centres around the country. The company's new name is Rebel Outdoor, with red and black colours in tribute to Walsh's Cork roots.

Celebrity chefs Jamie Oliver and Raymond Blanc paid tribute to legendary Covent Garden greengrocer Charlie Hicks on BBC Radio 4's Food Programme. Unfailingly cheerful until the end, Hicks described his cancer diagnosis as an "irritating touch of AA Gill's full English". When it came to his final sign-off on radio, his parting words were "That's shallot!"

Michael Cullen is editor of Marketing.ie; cullen@marketing.ie

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