Saturday 24 March 2018

Almost two million connect with INM titles - new figures show

Last week's Sunday Independent front page
Last week's Sunday Independent front page

Ailish O’Hora

Almost two millions people choose Independent News & Media titles, new figures show.

With almost three million reading newspapers in Ireland, our titles, including the Irish Independent/, Sunday Independent and the Herald, connect with a combined 1,924,000.

The latest figures from the Joint National Readership Survery (JNRS) show the Irish Independent, incorporating online, remains the dominant player in the daily market as the most popular daily - reaching 676,000 readers nationwide.

And it’s head and shoulders above the competition reaching more readers than its two quality daily competitors combined – The Irish Times with 410,000 and the Irish Examiner 222,000.


Its reach reflects its dominance in different regions and the fact that it is truly a national title.

The Irish Independent reaches 389,000 readers in Leinster, 134,000 in Connaught/Ulster and has a substantial 153,000 presence in Munster.

Audience sector

And crucial for advertisers, it remains the number one way to reach consumers.

It has 377,000 ABC1 readers, 354,000 male readers and 323,000 female.

Its AB demographic has increased by 7,000 readers’ year-on-year.


Weekend magazine remains the top player in the daily market with 535,000 readers.

Its AB demographic has increased by 6,000 readers’ year-on-year or 6pc.

Health & Living is Ireland’s best read health publication and grew in readership by 15pc, year-on-year, reaching 478,000 – that’s more than double its nearest rival at the Irish Times.

ABC audit

Separately, the latest figures from the ABC audit of newspaper sales show the Irish Independent now accounts for more than half of all quality newspaper sales on Monday to Saturday. The Irish Independent now sells an average of 112,502, increasing its market share to 50.3pc and is comfortably ahead of "The Irish Times" and "Irish Examiner", which between them sell 111,306 copies.

INM Editor-in-Chief Stephen Rae commented: “It is encouraging to see from the latest ABC figures, that INM titles remain the dominant players in the industry.

"Our readers purchase our newspapers daily and weekly to read from our world class journalists," he said.

"The Irish Independent and the Sunday Independent have both grown in market share which is a testament to the quality of journalism we produce week in week out," Mr Rae added.

The Sunday Independent has cemented its reputation as Ireland's biggest selling newspaper. Its circulation of 219,007 copies accounts for nearly two thirds of the quality Sunday newspaper market and is more than two and a half times that of its nearest competitor, the "Sunday Times".

Once again, the Sunday World is the leader in the popular Sunday market. Its sales of 189,502 copies per week means it has a market share of 46.9pc in the popular Sunday newspaper sector.

Overall, the Irish Independent and The Herald together make up 33.5pc of all daily newspapers sales, with the Sunday Independent and the Sunday World reaching combined sales of 55pc of all Sunday newspapers sold.

Online Editors

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