Saturday 20 April 2019

AIB backs belief in mortgage war

Campaign of the week

Lighthouse Newsdesk Newsdesk

As the country's mortgage lenders continue to slog it out for a share of the market, AIB has launched its latest campaign aimed at enticing potential mortgagees. Called Belief Is Everywhere the campaign was created by Rothco Accenture Interactive while the media and planning is being managed by Starcom.

The TV ad opens to a dusky scene on the Irish coast and as the landscape begins to rotate on an invisible axis, selected windows and homes throughout Ireland appear seamlessly in one continuous loop to the backing track of Blur's Tender which is played on a music box.

The campaign will run across TV, print, VOD and social media.

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