Tuesday 16 October 2018

AdLib: Search is on to replace Banotti

Tania Banotti
Tania Banotti

Michael Cullen

The void created by the resignation of Tania Banotti as chief executive of the Institute of Advertising Practitioners in Ireland (IAPI) is creating interest in adland and beyond. Back in 2012, IAPI made the overdue but inspired move outside the traditional ranks of agencies and media to hire someone who could help bring the ad industry forward.

Banotti had extensive experience in the arts, having served as boss of Theatre Forum Ireland (TFI) since 2003, where she helped grow TFI as the voice for the country's performing arts. She founded Screen Producers Ireland (SPI) and became its chief executive and the National Campaign for the Arts (NCFA).

Liam McDonnell, chief executive of Dentsu Aegis Network in Ireland, was IAPI president at the time Banotti was appointed and he and board members from other agencies were convinced they had hired the right person to help take it to a better place. "The IAPI board looked for someone with outstanding leadership credentials," McDonnell said at the time.

Banotti's ability to create a common sense of purpose and shared goals among diverse stakeholders was key to her appointment, he added. So too was her media background and experience as a lobbyist. Banotti is widely credited with developing a new template for IAPI, marked by initiatives, workshops and a drive for new institute members.

Banotti launched the Doyenne award to highlight the need to position more women in senior management roles and promote young talented females in agencies. She was also instrumental in urging agency members to sign up to the Cannes Lions festival - including young people working on the client side.

IAPI's loss is Creative Ireland's gain. Banotti will now have the task of making sure the Government's five pillars for the arts are realised. Who's likely to replace her? Well, Paddy Power haven't opened a book yet, but it should be interesting to see if the IAPI board decide to go back and hire from an agency again. Otherwise, it's quite possible the IAPI might select someone from the client side. Banotti's work has paved the way for such a compromise.

TV3’s Six Nations team, clockwise, from left, Ronan O’Gara, Shane Jennings, Shane Horgan, Matt Williams, Alan Quinlan, Joe Molloy, Dave McIntyre and pitchside reporter Sinead Kissane. Photo by Brendan Moran/Sportsfile
TV3’s Six Nations team, clockwise, from left, Ronan O’Gara, Shane Jennings, Shane Horgan, Matt Williams, Alan Quinlan, Joe Molloy, Dave McIntyre and pitchside reporter Sinead Kissane. Photo by Brendan Moran/Sportsfile

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You have to hand it to TV3. When it comes to signing up sponsors, it leaves little to chance. To ensure its line-up of NatWest Six Nations commentators and punters look the part, TV3 got Arnotts on board as 'wardrobe partner'. Commentators Dave McIntyre and Alan Quinlan and panellists like Ronan O'Gara and Donncha O'Callaghan are suited up.

Irish fashion labels from the store include Magee, Remus Uomo and Paul Costelloe brands, while imported labels include Gagliardi, Strellson and Eterna. Touchline reporter Sinead Kissane isn't left out in the sartorial elegance stakes. Labels from Arnotts' women's department favoured by Kissane include Karen Millen and Jaeger.

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To celebrate 25 years on the go, the Association of Promotional Marketing Consultants (APMC) has completed a makeover. The body represents agencies that organise promotions, activation and events in Ireland - what used to be often referred to as below the line marketing. Chairperson Valerie Melinn of Verve says the rebrand coincides with the call for entries for this year's Star awards. Entries must be in by March 2 and this year's judges include Heineken's Fiona Curtin and pitch doctor Brian Sparks of Agency Assessments.

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Teneo PSG chairman Padraig Slattery is to be honoured with a life fellowship of the Public Relations Institute (PRI). Clare-born Slattery set up Slattery PR in 1983. A keen golfer, Slattery is known to his close friends as Sam. The nickname derives from the days he watched golfers tee off at Lahinch GC. Each time they'd smash a drive up the fairway, Slattery would holler "big ball, Sam" in tribute to US golfing legend Sam Snead.

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Aoife Moore has joined Accenture @ The Dock as senior manager. She resigned as managing director of DDFH&B in October, having joined from Rothco where she was business director six months earlier. Ironically, Rothco took a number of major accounts from DDs, including Eir and the National Lottery. Accenture recently bought Rothco in a €20m deal.

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Photographers covering the Winter Games in South Korea's Pyeonchang have their work cut out. Agence France-Presse (AFP) says with temperatures as low as -20C and cutting winds, battery life is reduced by 40pc. Photographers sometimes use specific camera cases and they have to be wary of damaged transmission cables.

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Maev Martin is the new editor of 'Checkout', Kevin Kelly's grocery trade magazine. Martin previously edited Hotel and Catering Review and Licensing World. She replaces Jenny Whelan, who moved to PR agency Gibney Communications as an account manager.

Michael Cullen is editor of Marketing.ie; cullen@marketing.ie

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