Sunday 25 February 2018

AdLib: Names down for Census tender

Terry Buckley and Anton Savage
Terry Buckley and Anton Savage
Margaret Barron

Michael Cullen

With the national Census scheduled for next April, the Central Statistics Office (CSO) have notified agencies about the formal tender process for marketing communications services.

As with the last call for pitches five years ago, the brief is for a two-part campaign.

The first part is the recruitment of 4,700 enumerators to deliver and collect forms from every home in the country and will run from December to March.

Phase two is about explaining the Census itself and it runs from March to Census day on April 24. Agencies are initially invited to express interest in handling the campaign and provide the CSO with relevant credentials.

From the agencies showing interest, a shortlist will be issued with a full brief.

Agencies across advertising, media buying and public relations are being asked to present for the business in the coming weeks.

Responses are due by the first week of July.

The three agencies which were appointed by the CSO last time round were Language, for creative services; Carat for media and MKC for PR.

* There has been a fair amount of interest shown in filling the four vacancies for the Marketing Society council.

Five members are seeking election to the research panel left by the departure of former chairperson Martha Fanning of Behaviour & Attitudes.

Among the candidates seeking nominations is Fanning's B&A colleague, Anita Mullan. The other four candidates are Louise Fitzpatrick, Heineken Ireland; Georgieann Harrington, Kantar Worldpanel; Justin Healy, Spark Research and Lesley Kelleher of Coyne Research.

With Heineken's Leona Daly, Gráinne O'Brien, Murray and Pat Stephenson from Boys and Girls all stepping down, eight candidates are running for the society's general panel.

They comprise Avril Collins, Murray; Phil Cottier, Epsilon; Niall Dowling, Atomic; Ger Jones, Publicis; Eimear McGrath, JCDecaux; Andy Pierce, Core Media; Eoghan Phipps, Google and Chris Upton, Boys and Girls.

The new council will be announced at the society's AGM in the Residence club on Dublin's St Stephen's Green on Friday, July 10.

* The best in outdoor ads from across the island of Ireland over the past two years will come under the microscope later this year as the Outdoor Media Association (OMA) puts out invites for entries to the 25th OMA awards.

Clear Channel managing director and OMA chairman Terry Buckley said the submission route has been rejigged a little in a bid to streamline entries from agencies.

The awards have been extended to include copywriting, art direction and branding. There are 12 categories in all, six for both media and creative.

Among the judges are Alan Cox, Core Media; Rachael Littlewood, MediaCom; Miriam Hughes, DDFH&B and Joanne McKendry, AV Browne. The awards will be presented at an industry night in the Shelbourne Hotel in Dublin on Thursday, October 8.

Pictured beside the Poolbeg chimneys are the OMA's Terry Buckley and Today FM presenter Anton Savage, who will again MC the awards show.

*  Margaret Barron has quit as Musgrave Retail Partners' head of strategy and is joining Topaz as marketing director next month. Barron replaces Paul Candon who will transfer to operations director at Topaz. Her grocery background should prove handy in coming up with ideas for the oil company's forecourt shops.

Barron majored in marketing and economics at UCC for her commerce degree. Her career began with PepsiCo in Cork. She was a brand manager at Glanbia. Four years later, she moved to French poster giant JCDecaux as marketing manager. Before joining Musgrave in 2009, she was senior brand manager for Heineken's Coors Light and Murphy's Irish Stout. A highlight of Barron's time at Musgrave was accepting the coveted Adfx grand prix for DDFH&B's SuperValu 'Say Hello' own brand range roll out.

* As part of its ongoing digital push, Independent News & Media (INM) has launched a new campaign reflecting the group's brand revamp. Called 'We Make Media', the refresh features the new INM corporate logo and various senior marketing staff.

The ads focus on INM's drive to integrate traditional and online media and improve channels with advertisers.

INM's head of digital marketing Lia Bresnihan (right), says three issues prompted the new strategy - brand perception, creativity and a wider advertising offering.

Research pointed to showcasing key INM sales and marketing executives, group creativity and branding. The rebrand was devised in-house with the print and digital ads devised by Ican.

q Core Media has been voted one of Europe's 100 best workplaces at the European Conference of the Great Place to Work Institute in Luxembourg. The agency group was ranked 11th out of 50 SMEs. As many as 2,119 companies took part in the Great Place to Work programme and Core Media's achievement places it in the top 5pc of organisations across Europe. Back in March, Core was named the best medium-sized workplace nationally for the second year in a row. Core group agencies include Starcom, MediaVest, Radical and Ignite Research.

Michael Cullen is editor of

Indo Business

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