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Adland is looking to recover from its annus horribilis

John McGee


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An Post campaign

An Post campaign

An Post campaign

It's fair to say that the Irish advertising industry, like many other sectors, will be glad to see the back of 2020 and the enormous financial and emotional turmoil it unleashed upon all those who work in it.

Historically, during any downturn or period of economic or social uncertainty, marketing and advertising budgets are first in line for the chop. Often regarded as an expense by CFOs rather than an investment, it's the easiest item to eliminate as companies look to immediately reduce spending and conserve cash.


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