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A tall order from Just Eat

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Just Eat’s campaign was produced by Antidote

Just Eat’s campaign was produced by Antidote

Just Eat’s campaign was produced by Antidote

With competition in the restaurant home-delivery market set to crank up a notch with the imminent arrival of UberEats, and Deliveroo substantially increasing its footprint, the Dublin-based agency Bloom Advertising has created a new campaign for Just Eat, Ireland's leading online food ordering app, which launched this week.

The campaign includes TV, online display, social, outdoor, transport and radio. The TV spot was produced by Antidote films with post-production by Windmill Lane and Raygun.

The ad depicts an eclectic group of friends at a casual social gathering and explores modern eating rituals and how the Just Eat brand has played a role in changing eating habits.

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