Thursday 14 December 2017

Mash Direct serves up tasty deal with Morrisons

Martin Hamilton, founder of Mash Direct
Martin Hamilton, founder of Mash Direct
Samantha McCaughren

Samantha McCaughren

Northern Ireland food producer Mash Direct has won a £1m annual deal with British chain Morrisons. It will see the chain stock five gluten-free veg side dishes nationwide.

The company was set up by Martin and Tracy Hamilton in 2004 at their farm in Co Down.

The couple recently said that the business "was as well-positioned for Brexit as possible" as pre-tax profits grew more than fivefold to £1.1m. Martin Hamilton had spoken out against Brexit prior to the vote.

The firm, which makes vegetable and potato side dishes, reported a 5.7pc increase in sales from £14.2m to £14.96m.

Employee numbers grew from 152 to 163, while pre-tax profits jumped from £207,415 to £1.1m.

In its results for the year to February 29, 2016, the firm said that the growth in sales was partly down to increased awareness of its products.

It already sells into several of the large British multiples, doing a £500,000 deal with Asda last October.

Last year the company beat rivals including Coca-Cola, Moy Park, Weetabix and Kellogg's to be named Best Food Company in the UK at the Food Manufacture Excellence Awards.

The firm is now the biggest brand in the chilled side dishes in Irish and UK supermarkets.

Sunday Indo Business

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