Pascal's advice for other businesses
Expect higher start-up costs
"Start-up costs will be far more than you expect or plan for. Similarly it will often take longer to achieve your goals than you think. Try to factor this into projections you set for the business."
Recruit for the future
"When you are looking at recruiting key staff, make sure you do so with an eye to the future. Where possible, try and recruit staff for where you want to go - not where you are currently."
"Constantly listen and be mindful of customers' needs. The reason they are engaged with you now might not necessarily be a reason to keep you in the future. The more you listen, the more you know."
Sunday Indo Business