Business

Tuesday 10 December 2019

Kellogg's does breakfast with 'Ireland AM'

KELLOGG'S is to sponsor the new 'Breakfast With' segment on TV3's 'Ireland AM'. The new celebrity interview slot will take place twice a week, all year round, broadcasting live from the MV Cadhla barge on Dublin's Grand Canal. The partnership will create a year-round presence for Kellogg's on 'Ireland AM'.

Kellogg's said the move is a tactical one "to communicate with Irish consumers at breakfast time".

Kellogg's senior brand manager Aideen Murphy said: "Our new partnership with 'Ireland AM' is a perfect fit as it brings together Ireland's favourite breakfast brand and Ireland's number one breakfast show with the aim of brightening the mornings of Irish consumers by providing them with the best start to the day."

Paula McCarthy, TV3's sponsorship and promotions manager, said she was "delighted to have Kellogg's on board as sponsor of the hugely popular 'Ireland AM' 'Breakfast With' segment.

"We're particularly excited about this association as it extends past sponsorship stings to incorporate product placement and branding within the twice weekly segment."

Meteor seeking stars of the future

METEOR is seeking out the best new musical talent and pledging €3,000 to give a leg up to the most promising unsigned solo acts, duos and bands in association with the 'Paul McLoone Show' on Today FM.

The network said that it will be awarding three unsigned acts €1,000 funding in January, February and March 2013. Entrants based in the Republic of Ireland are encouraged to submit their song entry and information about their act through a dedicated competition app on Meteor's Facebook page.

A shortlist of four will then be chosen by a panel of judges including Undertones singer and Today FM presenter Mr McLoone.

The shortlisted acts will be featured each weeknight during the last week of the month on his show. The winners will be announced during the show on the last Thursday of each month.

Meteor said the competition complements its other musical initiatives, the Meteor Choice Music Prize and the Meteor Camden Crawl, "highlighting Meteor's continued commitment to the music industry in Ireland".

The group's head of brand and communications Lisa Comerford said: "Through our competition with Today FM, we want to give those acts which might be in need of extra funding the boost they need to help put themselves on the map. There's a hotbed of talent out there and we can't wait to hear the entries."

Full details can be found on www.facebook.com/ meteor and by listening to the 'Paul McLoone Show' on Today FM.

Eircom Business in Newstalk link-up

EIRCOM has signed a 12-month sponsorship deal for Newstalk's flagship show – 'Newstalk Breakfast' with Norah Casey and Chris Donoghue.

'Newstalk Breakfast' is described as one of Ireland's "most-listened-to morning radio programmes". It runs from 6.30am to 10am Monday to Friday and features analysis and opinions on the morning's top business, news and current affairs stories.

Commenting on the sponsorship, Eircom Business marketing director Gary Disley said: "We are delighted to come on board with the 'Newstalk Breakfast' programme.

"Our business customers are keen followers of the business news agenda and 'Newstalk Breakfast' is a great fit for us as it has a large national business audience.

"Sponsoring the show provides an ideal opportunity to highlight a variety of Eircom messages over the course of the programme each weekday and in particular to share details of the many initiatives Eircom Business has developed to support Irish businesses," he added.

Newstalk chief executive Frank Cronin said: "We are delighted to have Eircom Business as sponsors of our flagship morning show. Eircom Business is an excellent sponsorship fit. 'Newstalk Breakfast' with Chris and Norah provides strong news, business and sport delivered in a fresh and engaging way every day."

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