Wednesday 12 December 2018

Over 60 jobs to be created as Irish ad agency is taken over

Keith Lee and Courtney Doyle
Keith Lee and Courtney Doyle
Ellie Donnelly

Ellie Donnelly

Over 60 jobs are set to be created over the next three years after Irish ad agency Strategem was taken over by Connelly Partners, an independent advertising agency based in Boston, for an undisclosed sum.

The jobs being created in the company’s Dublin office are in the roles of advertising and client services, web, data, tech, content and shopper marketing.

The deal comes on the back of a long-term relationship between the two firms, a statement from the two companies said.

Strategem will be rebranded Connelly Partners (Dublin) and Strategem founder Keith Lee will continue to head up the firm from their existing Dublin offices, which will now act as a European hub for Connnelly Partners.

In addition, Courtney Doyle of Connelly Partners (Boston) has been appointed managing partner and will split her time between both locations.

"Our approach to advertising has always been about human behaviour and what makes people buy into modern brands," Mr Lee said.

"Having worked with Connelly Partners on a couple of projects already, we both quickly knew that we shared a similar set of objectives and a similar way of working."

Connelly Partners, founded 18 years ago, employs 150 people in Boston and has a turnover of circa $61m. The company’s clients include American Express Travel, CIE Tours, Samsonite, Gorton’s Seafood, Four Seasons Hotels and Resorts.

"Connelly Partners is a people agency. We understand what’s happening around us – from a cultural, political and business perspective - we get what clients want to do, where they want to go, and we use great creativity and technology to deliver results," Ms Doyle said.

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