Friday 18 October 2019

Why careers events need to be part of your hiring strategy

Aoife Geary

It’s no secret that we’re living in a candidate driven market. Employment rates are climbing while the skills gap continues to widen, meaning employers need to be innovative and proactive in their search for talent.

Trying to outbid competitors on salary is a short sighted solution to a long term problem. Instead, hiring managers must address what today’s candidates are looking for and convince them that they’re an employer of choice. Careers and networking events are an excellent opportunity to do this as companies have in-person access to large numbers of potential candidates.

Here’s why you need to incorporate events into your recruitment strategy.

Give it the personal touch

Technology has revolutionised the way we communicate and connect, bringing greater efficiency and globalisation to the workplace. However, in a time where machines are becoming more prevalent, human interactions remain an important part of the hiring process. Face-to-face conversations result in more meaningful connections as candidates feel they are getting a genuine insight into the type of people they could be working with. Often, these exchanges lead to more honest and direct chats too, as candidates feel more comfortable asking questions and talking about themselves more freely.

Build your employer brand

Your employer brand is what sets you apart as an employer and investing in it is the best way to attract the right people to your business. According to Jobbio research, 75pc of HR managers have seen an improvement in the quality of candidates since focusing on their employer branding. Your employer brand highlights your values, your team, your ambitions and ultimately, your worth to a prospective candidate. You’re not just promoting your product, you’re promoting your people which is the best way to attract talent that will be a cultural fit.

Meet more engaged talent

The people who come to a careers fair are more ambitious than your average applicant. They haven't just submitted a CV for the sake of it, they’ve come to see industry leaders and assess if they could be a fit for upcoming roles.

Network with your peers

Career events not only offer the opportunity to meet great talent, they also allow you to connect with your peers. This can be an invaluable way to share experiences and learnings, while sizing up your competition. Peer to peer learning offers new perspectives and opinions from professionals in your sector. Getting involved in the community and building out your network can mark the beginning of fruitful friendships, partnerships or even investments.

If you don’t, your competitors will

More and more companies are seeing the value of leveraging offline events to connect tech talent to their roles. Dublin Tech Summit is one event that has drawn Europe’s biggest tech names with Facebook, Mastercard and Globoforce all exhibiting at the HIGHER careers fair. Want to join them? Register today.

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