Sunday 15 September 2019

Kickstart your social media recruiting

Aoife Geary - Independent Jobs

In the war for talent, you need to be sure you’re using all weapons in your arsenal. Social media being one of them.

There are 3.397 billion active social media users in the world today, that’s a lot of potential candidates! By sharing your jobs and content on social you can inform, engage and excite a huge group of people.

Here are just some of the benefits of social recruiting:

Reach passive talent

Social promotion is a great way to connect with candidates who aren’t actively seeking a new role but are interested in learning about your company. By following your social activity they can keep up to date with what’s going on in the company and apply when the right role comes up.

Engage your current employees in the hiring process

By encouraging your employees to share jobs and content on their social channels you’re not just extending your reach but you’re also getting them invested in the hiring process. This can boost morale as employees feel better informed of changes to the team.

Make it easy for interested talent to research your company

Any candidate worth their salt will research a company before applying for a position there. Your social media channels are often the first port of call. Be sure they’re a good reflection of what you have to offer.

Amplify your employer brand

Leveraging social channels to share your jobs and content is an excellent way to get your employer brand in front of new audiences. Connect with potential candidates where they live online and give them a sense of what you have to offer as an employer. Getting the team involved is a great way to personalise your brand. Put your people front and centre.

Social sharing builds brand awareness, amplifies your employer brand and gets the whole team involved in the recruiting process.


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