How tech has completely changed the world of recruitment
Tech has changed the way we shop, exercise, travel and interact with our peers. It’s unsurprising then, that technology has completely revolutionised the recruitment space.
From professional networking sites and job boards to online applicant tracking systems, employers and recruiters are finding candidates in new and exciting ways. In this article, we take a look at the key trends emerging in 2019 and beyond.
Candidates are no longer waiting for a job posting to be advertised in their local newspaper. Smartphones and tablets have made it possible to browse for job openings no matter where they are- whether they’re grabbing a coffee or on the bus during their morning commute. If you’re advertising roles you need to make sure that they are mobile-friendly if you want to attract the best talent.
One click applications
Today’s job seekers are also very busy. They don’t have time for boring CVs or stale cover letters. Jobbio is a careers marketplace that allows candidates to apply for jobs with just one click. Applicants simply make a bio detailing their experience, education and skills. They can then apply for multiple jobs seamlessly. The future of recruitment lies in this technology.
Employer branding is key
In a nutshell, your employer brand is your company’s reputation and image. Technology-savvy candidates can quickly find out important information about your business online. As a result, you need to make sure that you are promoting a positive employer brand. What is your company culture? What are your key values? Communicate these points through videos, employee testimonials and other web content.
Video platforms like Skype and Google Hangouts can save HR managers and recruiters a lot of time during the interviewing process. By using these services they can interview candidates without having to invite them into the office. This is particularly beneficial for remote candidates who may be working from a different city or even country.
AI is still a relatively new addition to the recruitment space but it has many uses. Firstly it can be used to automate the process of letting candidates know about the status of their application.
This technology means recruiters do not have to manually send out unsuccessful application emails/letters. It also means that talent rediscovery is a lot easier. Secondly, AI is also being used to screen CVs for specific skills or keywords in order to find the best candidate.
Virtual Reality or VR is becoming a key component of recruitment. Many companies are using it to give candidates an inside look at their companies. For example, at certain job fairs you can virtually walk into a company and explore their office.
Other businesses are using it during the interview stage. For example, Accenture’s 2018 graduate recruitment campaign used virtual reality and strengths-based interviewing to identify a candidate’s key strengths.
New technology can help companies to eliminate unconscious bias in the hiring process. How? By eliminating anything from a CV that might reveal a candidate’s race, gender or age. This technology can also be used to filter for a certain bias. For example, if a company has a majority of male salespeople, they can target female candidates. This is a great way for HR managers to ensure diversity within their organisation.
While technology has changed recruitment forever, some things remain the same. Careers events, face-to-face interactions and good old-fashioned networking still have their place. Now we simply have the technology to help support them.