Monday 21 October 2019

How Small Businesses Can Attract Top Talent

Alice Murray - Independent Jobs

The war for talent is heating up. As Ireland gears up to surpass Celtic Tiger levels of employment, the landscape for recruiting and retaining talented employees is more competitive than ever.

If you want to find the right hire you need to be willing to fight for them. You might not have the brand recognition that Facebook has or the infamous perks that Google likes to flaunt but you do have lots of other tools in your arsenal (even if you don’t realise it yet).

Winning the war for talent is all about playing to your strengths. Here are just 6 ways that small businesses and startups can lead the charge and find their dream hire.

Promote your employer brand online

Your employer brand is your company’s reputation. It should incorporate your values and celebrate your company culture. In order to attract talent you need to promote your employer brand on your careers page and social media channels. To do this effectively you will need to use photos, video and employee testimonials. Offer applicants a behind the scenes look at life in your organisation and you might just pique their interest.

Offer growth opportunities

Candidates aren’t just looking for a job, they’re looking for a career opportunity. One way that you can make your company stand out from the rest is by offering candidates skills training and educational opportunities. If you’re not sure which upskilling programmes to focus on simply ask your staff, they will know the areas that they would like to develop in.

Promote flexibility

Many larger enterprises are still operating on a standard 9 to 5 business day. As a small business with flexibility, you have the chance to offer your employees more freedom when it comes to work schedules. According to the Jobbio Work Happy Index, 41% of workers said they would like to improve their work-life balance, flexibility is one of the easiest ways to do this.

Organise team events

As a small business, you need to show candidates that they will not be an insignificant cog in a giant multinational machine. Instead promote yourself as a fun employer. Organise monthly team events. Activities like hiking, wine tasting, bowling or trampolining are a really cheap way to bring the whole team together.

Attend career events

If your company is relatively unknown, career events are a great way to get your name out there. You will get the chance to meet candidates on the spot and quickly assess whether they will be a good fit for your company or not. Plus it’s a great way to network with other companies in a similar position.

Use automation

Jobbio allows companies to swiftly and effectively review their applications. HR managers can easily contact candidates, add interesting prospects to their talent pool or send out mass rejection emails. By streamlining your hiring you will be able to cut costs and make the whole process much easier. This in turn will help you to find the right hire, faster.

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